Create your business mission statement
Clarify your company purpose, align your team, and communicate why your business exists.
The strategic core of your company
A business mission statement defines why you exist and who you serve. It helps leadership prioritize, gives teams a clear direction, and communicates your position to customers, partners, and talent.
Example business missions
Real mission statements from official company sources, checked on February 26, 2026.
To empower every person and every organization on the planet to achieve more.
Microsoft
Source: microsoft.com/aboutTo organize the world's information and make it universally accessible and useful.
Tesla's mission is to accelerate the world's transition to sustainable energy.
To bring inspiration and innovation to every athlete* in the world.
To be the premier purveyor of the finest coffee in the world, inspiring and nurturing the human spirit - one person, one cup and one neighborhood at a time.
We strive to be Earth's most customer-centric company, Earth's best employer, and Earth's safest place to work.
Why write a business mission?
Align strategy and execution
Your mission helps teams connect daily work to long-term company direction.
Focus product and roadmap
Use your mission to evaluate ideas and prioritize what truly serves your audience.
Strengthen brand messaging
A clear mission makes your positioning easier to communicate across channels.
Attract the right talent
People join and stay when they understand the purpose behind the work.
Harmony for iOS
Turn your company mission into team execution.
Use your mission as the operating filter for weekly priorities so leadership, projects, and goals stay aligned with purpose.
Frequently asked questions
Everything you need to know about business mission statements.
