What is a mission statement?

A mission statement is a written declaration of core values, purpose, and long-term aspirations. Whether for an individual, a family, or a business, it serves as a compass — guiding decisions, keeping you focused on what truly matters, and providing clarity when the path ahead is uncertain.

As Viktor Frankl said, “You don't create your mission—you detect it.” Our generators help you uncover and articulate what's already inside you.

Why create a mission statement?

Make better decisions

Your mission statement becomes a filter for every decision. It helps you distinguish between urgent tasks and truly important ones.

Stay focused on priorities

In a world of endless distractions, your mission keeps you anchored to what truly matters.

Align your team or family

A shared mission creates unity. Everyone knows the direction and can contribute toward the same vision.

Build lasting motivation

When you connect daily actions to a deeper purpose, motivation becomes intrinsic rather than fleeting.

Create meaningful goals

Goals aligned with your mission feel purposeful and exciting, not just tasks on a checklist.

Leave a legacy

A mission statement helps you live intentionally, creating the impact you want to have on the world.

Nathan Covey

Nathan_Covey

Nathan Covey

Founder at Harmony

Hi! I'm Nathan Covey, a husband, father, Christian, and entrepreneur. I grew up in a family that taught personal mission statements over breakfast, but I didn't appreciate how valuable this stuff was until I was older—when I began to wonder what my purpose in life was.

I've since spent thousands of hours on this topic and developed frameworks to help businesses, families, and individuals craft powerful mission statements. I'm excited to help you with yours.

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Frequently asked questions

Everything you need to know about creating a mission statement.

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